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I’m a purpose-driven strategic designer, with experience leading projects across all stages of the design lifecycle.

Previous clients

Case studies


Strategy & Culture Design

Led the development of a new, future-focused value proposition for organisation, facilitating a deep understanding of their as-is and the threats and opportunities available to them in their to-be state. Stood up and embedded a new innovation approach, team culture and ways of working for their newly formed Future Experiences team enabling them to continuously experiment, validate and deliver into new markets.

​As a co-founder of The Future Kind Collective Nat is a truly accomplished and gifted consultant. I can highly recommend her. Her value based approach to the establishment of our Innovation culture was exactly what we needed to support the development of our team's ways of working that will undoubtedly have a lasting impact. Innovative, passionate and a skilled facilitator. We always felt we were in good hands. And... she's just wicked awesome to work with. Don't think, just hire her!


Kev Dodwell, Head of Future Experiences at Insights


Strategy & Service Design

Led the development of a new vision, strategy and roadmap for the Group Technology team as part of a company-wide discovery. Conducted ethnographic research across production houses to identify pain points, needs and themes. Facilitated creative strategy sessions with the senior management to develop a bespoke prioritisation framework and strategic roadmap.

Leading change can be challenging unless you're lucky enough to have Natalie working alongside you. Fun, passion and high-quality strategic thinking are all attributes Natalie brought to the table as we set off on our journey to embed design-led thinking into our ways of working. Workshops were engaging and thought-provoking, excitement built, behaviours changed and the end result is one we are all proud of. If you need a strategist that understands the intersections between people, process and technology, I highly recommend working with Natalie.

Paul Lynch, Group CISO & Group Technology Director at ITV

Nat is a creative and enthusiastic leader who worked with us at ITV on embedding service design thinking and prioritising work. She’s a great communicator, and can convey feelings just as powerfully as facts bringing an empathetic style of leadership to her work. She’s incredibly determined and can take an idea from vision through to delivery, understanding when to push for creative solutions and when it’s time to change direction. It was a pleasure to work with Nat, as well as a lot of fun!

Catherine Togher, Lead Business Change Manager at ITV

Amnesty International

Strategy & Roadmapping

Led the assessment of their approach to identifying and taking action on human rights offences found in digital content. Enabled the alignment of stakeholders on a shared purpose and vision. Developed a holistic view of the current operating model via a service blueprint. Evaluated opportunities available to them to improve efficiency and effectiveness, identifying suitable candidates for prototyping and testing.

Natalie brings great insight, industry and organisation to challenges. She was instrumental in solving how we identified, captured and responded to human rights abuses arising from social media and other digital sources. Her design thinking work led to a new process and technology to assist volunteer student human rights defenders to take action for a better world! I would recommend Natalie for her passion, commitment and approach


Kevin Antao, CIO at Amnesty International

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